About Us

The Rock Collective:
Wear Your Attitude.

About Us

Welcome to The Rock Collective — where strength meets style, and every stitch tells a story of survival, rebellion, and empowerment.

Foundeds by Kari Gisel, a singer, survivor, and soul on fire, The Rock Collective was born from pain — and rebuilt on purpose. After rising from years of emotional trauma and heartbreak, Kari made it her mission to not only reclaim her voice but use it to amplify others. What started as healing through music and fashion has become a bold movement to empower women everywhere.

Our boutique is more than a place to shop — it’s a revolution. With a love of rebellious style and a passion for individuality, we curate bold, edgy fashion for women who live life on their own terms. Whether you’re rocking the stage or the street, our pieces are designed to help you wear your attitude with pride.

From badass leather jackets to graphic tees that scream confidence, every item reflects the spirit of freedom, resilience, and fierce self-expression.

But we don’t stop at fashion. A portion of our proceeds goes toward supporting nonprofits that help battered women and children — because rebuilding lives is just as important as rebuilding wardrobes. When you shop with us, you’re not just making a statement — you’re making a difference.

The Rock Collective is where queens come to rise, roar, and rule.

Are you ready to rock your truth?

Meet Our Rebels

Kari G.

Founder | Visionary | Voice of the Revolution

I’m Kari — known to many as killerqueenkari. I’m a singer, a survivor, a mama, and the founder of The Rock Collective. This boutique was born from my own journey — a journey through heartbreak, trauma, and rising from the ashes stronger than ever.

After years in the dark, I found my light again through music and fierce self-expression. I created The Rock Collective to be more than a boutique — it’s a space where women can reclaim their power, wear their truth, and feel bold, beautiful, and unstoppable.

Every piece in this store is chosen with love, edge, and intention — inspired by my own rebellious heart and the powerful women who refuse to be silenced. And because I know what it’s like to fight your way back to life, a portion of every sale helps support nonprofits that serve battered women and children.

This isn’t just fashion — it’s a movement. It’s healing with style.

It’s power in every thread.

Thanks for being part of the revolution.

All my love,

 Kari